Cafaro, Klaassen, Mullen to be inducted into ASHA Senior Living Hall of Fame
By
Lois A. Bowers
Jan 08, 2019
Ventas CEO Debra A. Cafaro, Sunrise Senior Living founder Paul Klaassen and National Investment Center for Seniors Housing & Care co-founder Tony Mullen are the three 2019 inductees into the American Seniors...
A different take on intergenerational living
By
Lois A. Bowers
Jan 29, 2018
Senior living communities already know that marketing to a prospective resident includes marketing to the older adult’s grown children because they are decision-influencers. Perhaps now it’s...
A future that’s built on a solid foundation
By
Lois A. Bowers
Feb 01, 2017
American Seniors Housing Association President David Schless talks about the progress seniors housing has made — and the road ahead.
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
First impressions of a senior living community
By
Lois A. Bowers
Dec 12, 2016
Little things can add up when prospective residents and their families visit a senior living community. And they can mean much to residents living in a community as well. Here are some of the things Senior...
Consumer education important
By
Lois A. Bowers
Mar 28, 2016
A conversation with a reader last week got me thinking some more about the importance of being accurate and precise in the language we use. In fact, the health of the senior living industry depends on...