Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
CareTrust enters behavioral health by converting underperforming assisted living communities
By
Kimberly Bonvissuto
May 09, 2022
San Clemente, CA-based CareTrust REIT is moving into the behavioral health segment after reaching an agreement to convert three of its underperforming assisted living communities into residential addiction...
Increasing independent living presence on many operators’ to-do lists: NIC
By
Kimberly Bonvissuto
May 06, 2022
Half of long-term care executives surveyed about their care and service offering mix expect to increase their presence in independent living in the next year, according to the National Investment Center...
Assisted living, CCRC workforce recovery among slowest in healthcare: NIC
By
Kimberly Bonvissuto
Jun 27, 2022
Assisted living communities, continuing care retirement communities and skilled nursing facilities are experiencing slower workforce recoveries compared with other healthcare sectors, according to a new...
Development programs, immigration among potential solutions to workforce crisis, provider groups tell...
By
Kimberly Bonvissuto
Mar 21, 2023
Workforce development programs and immigration reform are among the potential solutions to staffing challenges that senior living advocates presented to lawmakers seeking options to address the crisis.
Senior living outlook remains positive as industry adapts to challenges from COVID-19: report
By
Kimberly Bonvissuto
Jun 03, 2020
The long-term outlook remains positive for the senior living industry, which is adapting to change brought on by the COVID-19 pandemic, according to a new report.
Senior living asking rates hit near-record highs in second quarter
By
Kimberly Bonvissuto
Sep 12, 2023
Asking rates were at near-record highs for senior living communities in the second quarter, according to a new report from NIC MAP Vision.
Pandemic will forge an improved senior living product, leaders say
By
Kimberly Bonvissuto
Mar 04, 2021
COVID-19 has had a devastating effect on the senior living industry. But industry experts said Wednesday that they are optimistic it will emerge a better product on the other side.
Healthcare integration is a way for senior living communities to differentiate themselves, experts say
By
Kimberly Bonvissuto
May 18, 2023
The social aspects of senior living remain one of the industry’s main selling points, but a focus on clinical care and helping residents age in place longer is emerging, and it can be a differentiator...
64 percent of senior living communities saw no COVID-19-related deaths: NIC-funded study
By
Kimberly Bonvissuto
Jun 03, 2021
A majority (64%) of senior living communities reported no COVID-19 deaths in 2020, according to an analysis of COVID-19 deaths across the long-term care residential continuum released today.