Reputation management can guide providers through ‘perfect storm’ created by pandemic
By
Kimberly Bonvissuto
Oct 20, 2020
The coronavirus pandemic has changed everything when it comes to reputational management, according to the keynote speaker at SMASH Week 2020.
Customized tours, quick response are keys to improving tour conversion rates
By
Kimberly Bonvissuto
Oct 10, 2023
Older adults are still looking to make a move into senior living, but sales teams are going to have to step up their game to prevent losing prospective residents, according to one industry expert.
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
Senior living providers missing opportunities to get paid for everything they offer, expert says
By
Kimberly Bonvissuto
Nov 13, 2023
As senior living residents decline in acuity and need more services and care, it’s more important than ever for providers to be aware of the full-package value of their amenities and services so they...
‘Achilles’ heel’ of senior living sales identified; expert urges more assertiveness in closings
By
Kimberly Bonvissuto
Oct 16, 2023
Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...
Consumer approach will help senior living stay relevant, entrepreneur says
By
Kimberly Bonvissuto
Apr 15, 2021
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for...
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Deceptive ad practices frustrate providers by generating excessive, financially unqualified leads, firm...
By
Kimberly Bonvissuto
Aug 28, 2023
Senior Living Smart had a mystery on its hands. In one day, the Massachusetts-based digital marketing agency heard from four separate clients in four different geographies questioning several unqualified...
Independent living staff, residents feel safe, glad to be part of a community during pandemic: survey
By
Kimberly Bonvissuto
Sep 23, 2020
A national survey of independent senior living residents, staff members and prospective residents show they feel safe and glad to be part of a community during the COVID-19 pandemic.