Senior living experts pin vaccine uptake hopes on ‘landmark’ approval of Pfizer COVID-19 vaccine
By
Kimberly Bonvissuto
Aug 24, 2021
Senior living industry executives are banking on the U.S. Food and Drug Administration’s approval of the first COVID-19 vaccine as the confirmation that vaccine-hesitant staff members need to finally...
Benchmark celebrates ‘confidently coming together again’ in advertising campaign
By
Kimberly Bonvissuto
Jul 29, 2021
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening...
Camaraderie, coaching, cash, car: One provider’s quest to increase COVID vaccination among staff
By
Kimberly Bonvissuto
Jul 06, 2021
Vaccinated workers for a Vero Beach, FL-based senior living operator stand to win a piece of $100,000 in cash prizes and a 2021 Nissan Versa in a grand prize drawing this week. But the company’s...
More news for Monday, March 29
By
Kimberly Bonvissuto
Mar 29, 2021
Vaccinated senior living residents in Massachusetts now can host vaccinated guests in rooms, with masks … Florida lawmakers consider establishing stockpiles of PPE to sell during emergencies …...
More news for Thursday, March 25
Mar 25, 2021
Michigan Supreme Court to hear arguments related to death of independent living resident who wandered into cold … Acts Retirement–Life Communities partners with Wilmington University for employee...
More news for Wednesday, March 24
Mar 24, 2021
You can hug an assisted living resident in Ohio, but you must wear a mask … Rhode Island Health Department urges assisted living operators to adhere to visitation recommendations … Illinois Public...
Operators see ‘remarkable outcomes’ with COVID-19 infusion treatments
By
Kimberly Bonvissuto
Feb 10, 2021
If there were a “game-changing medication” available to senior living providers to help fight off COVID-19 and potentially avoid a hospital trip for residents, would you use it?
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
COVID-19 could leave mark on senior living through 2022: experts
By
Kimberly Bonvissuto
Jan 08, 2021
An unprecedented global pandemic could leave its mark through 2022, according to senior living industry experts participating on an Argentum panel looking at senior living’s economic forecast for 2021.
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.