Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Marketing campaign aims to share benefits of senior living in COVID-19 era
By
Kimberly Bonvissuto
Sep 10, 2020
A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of...
Campaign urges Congress to end ‘national nightmare’ of COVID-19 and protect residents, caregivers
By
Kimberly Bonvissuto
Jun 18, 2020
The country’s top leaders are ignoring and walking away from its older residents while trying “to convince us a life or death problem we are coping with each day is just not there,” LeadingAge President...
LeadingAge calls on HUD to release millions earmarked for affordable senior housing
By
Kimberly Bonvissuto
Jun 10, 2020
Critically needed COVID-19 relief funds provided by the CARES Act for affordable senior housing are long overdue to ensure the safety of at-risk populations and staff, according to LeadingAge.
Proposal would add 1.3 million sustainable, affordable homes to battle supply shortfall
By
Kimberly Bonvissuto
Sep 23, 2024
Newly proposed legislation aims to tackle the nation’s housing supply shortfall — including affordable senior housing — by building and preserving up to 1.3 million homes to create a pipeline of...
LeadingAge ‘mystified’ that senior living is missing from framework for National Plan on Aging
By
Kimberly Bonvissuto
Sep 18, 2024
Calling residential care communities such as assisted living a “vital member” of their communities, LeadingAge said it was “mystified” by its lack of inclusion in the strategic framework for a...
National Senior Communities, Presbyterian Homes and Services top LeadingAge Ziegler 200 lists for senior...
By
Kimberly Bonvissuto
Sep 13, 2024
Presbyterian Homes & Services tops the 2024 LeadingAge Ziegler 200 list of largest not-for-profit multi-site senior living and care organizations with respect to assisted living units, with 2,927, and...
Continuing resolutions could have ‘significant’ effects on affordable senior housing
By
Kimberly Bonvissuto
Sep 10, 2024
Calling for increased investments in affordable housing, LeadingAge joined other housing and community development organizations Friday to urge Congress to pass final appropriations bills, saying that...
Assisted living must tap into its original ‘evolutionary spirit’ or risk not keeping its promises,...
By
Kimberly Bonvissuto
Aug 29, 2024
Disruptive demographics, workforce shortages and market changes have “rocked” the assisted living field in recent years. One expert, however, sees those disruptions as an opportunity to evolve to meet...
Affordable senior housing thrust into spotlight as advocates press lawmakers to address shortfalls
By
Kimberly Bonvissuto
Jul 24, 2024
The lack of affordable senior housing in the United States is the focus of two separate efforts this week by advocates for the senior living industry, with both calling for the allocation of more federal...