Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
COVID-19 could leave mark on senior living through 2022: experts
By
Kimberly Bonvissuto
Jan 08, 2021
An unprecedented global pandemic could leave its mark through 2022, according to senior living industry experts participating on an Argentum panel looking at senior living’s economic forecast for 2021.
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
COVID-19 ‘nightmare’ provides ‘teachable moment’ for industry: NIC panel
By
Kimberly Bonvissuto
Oct 07, 2020
COVID-19 is “a nightmare beyond any worst-case scenario” for the senior living and care industry, but the overriding message is “we’re going to get through this,” Mark Parkinson, president and...
Marketing campaign aims to share benefits of senior living in COVID-19 era
By
Kimberly Bonvissuto
Sep 10, 2020
A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of...
Campaign urges Congress to end ‘national nightmare’ of COVID-19 and protect residents, caregivers
By
Kimberly Bonvissuto
Jun 18, 2020
The country’s top leaders are ignoring and walking away from its older residents while trying “to convince us a life or death problem we are coping with each day is just not there,” LeadingAge President...
LeadingAge calls on HUD to release millions earmarked for affordable senior housing
By
Kimberly Bonvissuto
Jun 10, 2020
Critically needed COVID-19 relief funds provided by the CARES Act for affordable senior housing are long overdue to ensure the safety of at-risk populations and staff, according to LeadingAge.
‘Smart’ COVID-19 testing strategy needed for senior living, paper asserts
By
Kimberly Bonvissuto
May 27, 2020
“Smart” COVID-19 testing protocols are needed to mitigate infection rates in senior living communities, a new white paper states, and Argentum and the senior living operators it represents are looking...
Pandemic has distinct effects for independent living and middle-market senior living operators, REITs...
By
Kimberly Bonvissuto
Lois A. Bowers
May 11, 2020
Operators of independent living communities and operators of senior living communities targeting middle-income individuals have experienced the COVID-19 pandemic in ways that differ from other senior living...
99 percent of Phase 4 PRF applications reviewed by HRSA
By
Kimberly Bonvissuto
Sep 14, 2022
About $60 million in long-awaited Phase 4 Provider Relief Fund monies went out last Friday, closing out 99% of applications for the $17 billion COVID-19 relief fund.