COVID-19 battle not over, but Brookdale at ‘positive inflection point,’ CEO says
By
Kimberly Bonvissuto
May 10, 2021
Senior living is at a “positive inflection point” as sales and move-ins trend up, vaccination numbers increase and COVID-19 cases decrease, Brookdale Senior Living President and CEO Lucinda “Cindy”...
Argentum releases infection control program guidance for assisted living providers
By
Kimberly Bonvissuto
Nov 24, 2020
Responding to a worsening pandemic, Argentum assembled a working group of clinical experts to address key COVID-related challenges to help guide its assisted living members.
Healthpeak continues exit of ‘volatile’ senior housing market with $4B in sales, moves headquarters
By
Kimberly Bonvissuto
Nov 04, 2020
Although not the reason behind Healthpeak Properties’ planned exit of its senior housing operating and triple-net lease portfolio businesses, COVID-19 certainly served as a catalyst for a full exit,...
Investment in people yields success in senior living: NIC panelists
By
Kimberly Bonvissuto
Oct 08, 2020
COVID-19 is exhausting. That was the consensus of speakers focusing on issues related to the senior living workforce during the 2020 National Investment Center for Seniors Housing & Care Fall Conference,...
COVID-19 puts senior living on federal policymakers’ radar — and that’s a good thing, panelists...
By
Kimberly Bonvissuto
Sep 23, 2020
The reality of senior living’s relationship with federal policymakers in the COVID-19 era is simple, according to a session panelist at the virtual Argentum Senior Living Executive Conference — “We...
Brookdale spends $71 million to fight COVID-19, sees crisis as leadership opportunity
By
Kimberly Bonvissuto
Aug 12, 2020
Although COVID-19 has had significant effects on the senior housing industry as a whole, Brookdale Senior Living sees the crisis as an opportunity to lead, President and CEO Cindy Baier said Tuesday.
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without...