Provider actions can help assisted living counter ‘great scrutiny’
By
Kimberly Bonvissuto
Feb 29, 2024
The assisted living model is “under threat” following increased federal scrutiny and negative attention from lay media outlets, but providers can take steps to educate lawmakers and the public about...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Customized tours, quick response are keys to improving tour conversion rates
By
Kimberly Bonvissuto
Oct 10, 2023
Older adults are still looking to make a move into senior living, but sales teams are going to have to step up their game to prevent losing prospective residents, according to one industry expert.
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
Senior living providers need to recognize old age isn’t what it used to be to attract prospective residents
By
Kimberly Bonvissuto
Aug 18, 2023
Prospective senior living residents are redefining perceptions around aging — along with the vocabulary defining it — giving operators who respond to these trends a leg up on the competition.
Senior living needs units, investment — fast — but has ‘undeniable sense of optimism’
By
Kimberly Bonvissuto
Jan 08, 2024
With a projected need for 200,000 additional senior living units by next year, inventory and investment isn’t set to keep pace with the growing demand, Lisa McCracken, head of research and analytics...
‘Achilles’ heel’ of senior living sales identified; expert urges more assertiveness in closings
By
Kimberly Bonvissuto
Oct 16, 2023
Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...
Public increasingly supports government responsibility for care, payment for older adult needs
By
Kimberly Bonvissuto
Feb 01, 2024
The growing population of older adults and sudden responsibilities during the COVID-19 pandemic have led to a changing mindset among Americans about who should shoulder the responsibilities for their care,...
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.