When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Those 85+ at high risk of social isolation, study finds
By
Lois A. Bowers
Jan 08, 2017
Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to...
How to identify and retain engaged employees
By
Lois A. Bowers
Nov 01, 2016
Attracting and keeping employees who will be passionate about their work is crucial at a time when workforce challenges are a top issue facing senior living operators, speakers told those attending an...
Online social interactions linked to longevity
By
Lois A. Bowers
Oct 31, 2016
The results of a newly published study of 12 million Facebook users suggests that using the social network is associated with living longer, but there’s a catch.
‘Pokemon Go’ helps senior living residents connect to younger relatives
By
Lois A. Bowers
Jul 27, 2016
A Texas retirement and assisted living community is tapping into a cultural phenomenon as a way to help residents connect with their younger family members and maybe get a little exercise in the process.
Atul Gawande: Senior living vital to person-centered care
By
Lois A. Bowers
Jun 23, 2016
Senior living must be part of the effort to ensure that Americans with serious illnesses receive person-centered care that honors their goals, values and preferences, Atul Gawande, M.D., M.P.H., testified...
NIC speakers: Good fit is key going forward
By
John O'Connor
Mar 10, 2016
The secret to success in senior living may be as simple and as difficult as finding the right fit, according to speakers at the 2016 NIC Spring Investment Forum.
6 factors that influence senior living move-ins
By
Lois A. Bowers
Jan 24, 2016
A recent survey reveals what would convince baby boomers to move a parent or loved one into a senior living community.
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...