5-year study aims to prove benefits of life plan community living
By
Lois A. Bowers
Oct 11, 2017
A five-year study of more than 2,000 life plan community residents by the Mather LifeWays Institute on Aging and Northwestern University will try to determine the effects that living in such a community...
National trade association formed for senior living referral agents
By
Lois A. Bowers
Sep 14, 2017
A new national trade association for organizations that provide referrals and placements to senior living communities hopes to advance the profession, educate others about it and increase professional...
Where prospects carry the most student loan debt
By
Lois A. Bowers
Aug 21, 2017
Student loan debt is increasing among older adults, according to data released Friday by the Consumer Financial Protection Bureau, suggesting that more prospective senior living community residents may...
4 strategies Brookdale is using to combat new competition
By
Lois A. Bowers
Aug 08, 2017
The opening of new communities near Brookdale Senior Living properties challenged the country’s largest senior living operator in the second quarter, President and CEO Andy Smith told participants...
Walkable location a surprising draw for assisted living prospects
By
Lois A. Bowers
Jul 26, 2017
An assisted living community’s location in a walkable neighborhood holds stronger appeal than one might expect, according to newly released research from A Place for Mom. And that appeal is expected...
Senior living can cost less than aging in place at home: analysis
By
Lois A. Bowers
Apr 19, 2017
A new analysis showing that older adults can save money by residing in senior living communities rather than continuing to live in their homes may not surprise those in the industry, but most older adults...
Aegis Living gambles on uncommon perk to foster employee loyalty
By
Lois A. Bowers
Apr 03, 2017
Eight employees of Aegis Living are going to be especially happy Wednesday afternoon. That’s the day their Redmond, WA-based employer is announcing the winners of its Dream Big Lottery. Last year’s...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
The hottest markets for senior living
By
Lois A. Bowers
Mar 26, 2017
National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care...
A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.