Bill promises ‘generational investment’ in senior living and care workforce
By
Kimberly Bonvissuto
Apr 17, 2024
Proposed federal legislation would make a “generational investment” in the senior living and care workforce at a time when the aging population is growing exponentially and an increasing number of...
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
As senior living sector recovers, some call for a change in the model
By
Kimberly Bonvissuto
Mar 27, 2024
Overall, veterans in the long-term care field believe the aging services sector is recovering from the COVID-19 pandemic. But they don’t necessarily agree on where that recovery is at.
Leaders debate what to change, retain in senior living
By
Kimberly Bonvissuto
May 01, 2024
PHOENIX—If there was one good thing to come out of the COVID-19 pandemic, it was “everyone opening the kimono,” being raw and asking for help, according to a panel of C-suite senior living experts...
‘Landmark legislation’ aims to streamline, coordinate care for 12 million dually eligible individuals
By
Kimberly Bonvissuto
Mar 21, 2024
A bipartisan bill aiming to streamline and coordinate care for the nation’s more than 12 million dually eligible individuals — people who are enrolled in both Medicare and Medicaid — is being called...
Payoff makes overcoming barriers to the active adult segment worth it, speakers say
By
Kimberly Bonvissuto
Mar 11, 2024
The senior living industry’s active adult niche will do best if well-executed, and that starts with understanding the consumer, according to experts speaking at the National Investment Center for Seniors...