Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...
Master plan on aging fails to ensure ‘robust’ long-term care continuum that includes senior living,...
By
Kimberly Bonvissuto
Jun 10, 2024
Pennsylvania’s master plan on aging, although well-intended, focuses most of its attention on home care and community services and falls short of ensuring a “robust” long-term care continuum for...