What’s in a name? Your organization’s future viability, that’s what!
By
Lisa McCracken
Jul 18, 2016
Just as family names were powerful in the story of Romeo and Juliet, names and labels are critical as we look to the future of the senior living sector.
It’s not just CCRCs that could use a new name
By
John O'Connor
Oct 21, 2015
As McKnight’s Senior Living recently reported, LeadingAge will announce a replacement term for the CCRC concept during its upcoming convention. But why should the industry stop there?