4 senior living advertising ideas to help you avoid stereotyping
By
Nicole Wagner
Nov 05, 2018
Falling into the trap of using advertising ideas that rely on senior stereotypes will make it difficult for you to generate interest in your community. Use these tips to help avoid stereotyping older adults...
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
5 keys to strengthening your referral network
By
Max Gottlieb
Mar 17, 2016
Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
How to use content marketing to increase occupancy
By
Isaac Szymanczyk
Aug 17, 2017
Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
Launching a new community
By
Lori Alford
Nov 14, 2016
Opening a new senior living community can present many unique challenges, but in my 25-plus years of experience, I have found that two actions are crucial.
Breaking free of industry stereotypes
By
Lois A. Bowers
Jan 09, 2017
A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.
3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.