7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023
100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
How to position your community properly for the future
By
Lynne Moore
Jan 29, 2024
Owner/operators, many with aging physical plants, now are taking an opportunity to reflect on their existing communities, overall operations, services and pricing, to assess whether renovation or repositioning...
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.