Why is senior living overlooking this golden opportunity?
By
John O'Connor
Dec 07, 2017
To judge by many of the marketing materials the senior living field produces, a major benefit is not being touted.
A wealth of information for those looking to gain extra years
By
John O'Connor
Apr 14, 2016
The second paragraph in the Declaration of Independence famously proclaims that “all men are created equal.” But the available evidence seems to suggest that some members of the herd have their...
Maybe it’s time to change the message
By
John O'Connor
Nov 12, 2015
A new survey sheds light on what the message of senior living communities’ marketing materials should be, but reality doesn’t match.
Yes, thieves are coming for your data
By
John O'Connor
Feb 23, 2017
Think your senior living community is exempt from data theft? Think again.
How to predict the future of senior living
By
John O'Connor
Dec 15, 2022
How to predict the future of senior living
Why reality is often relative in senior living
By
John O'Connor
Feb 22, 2024
As post-COVID occupancy levels recover from precipitous lows — and the nation’s overall economy shows renewed vigor — it’s easy to conclude that senior living is in for an across-the board rebound....
Maybe it’s true that the best is yet to come
By
John O'Connor
Oct 13, 2016
Ever have one of those birthdays where you received the classic “old geezer” treatment? You know, the black balloons, sympathy cards, tombstone-shaped birthday cake, adult diapers and other...
‘Optimal aging’ study offers insights for senior living
By
John O'Connor
Dec 22, 2022
Perhaps if this sector made a bigger commitment to keeping people healthy, it wouldn’t need to spend so much time on what amounts to damage control.
Attention senior living operators: Analytics will not solve all your problems
By
John O'Connor
Feb 01, 2018
When it comes to senior living, technology arguably is the most disruptive force in play. And within the technology sphere, no tool is making a bigger impact than analytics.
A tech breakthrough that shows how far we’ve come
By
John O'Connor
Aug 25, 2016
A technological development could give operators the ability to markedly improve care delivery and coordination.