When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
The hottest markets for senior living
By
Lois A. Bowers
Mar 26, 2017
National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care...
NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
More News for Wednesday, March 22
Mar 21, 2017
Congress may ease rules for safety records … Bill would boost small-business insurance … Republicans add sweeteners to sell Obamacare repeal … New FLSA overtime rules coming? …...
More news for Tuesday, March 21
Mar 20, 2017
Ryan: Healthcare bill must do more for older people … Here’s the prescription that Ben Carson needs to write for HUD … End-of-life planning talks often fail to communicate goals …...
More news for Monday, March 20
Mar 19, 2017
A response to a critique of the Urban Institute model of financing long-term services and supports … Complaints to Arizona’s Adult Protective Services rarely substantiated … Meals on...
More news for Friday, March 17
Mar 16, 2017
In next phase of health reform, long-term care cannot be overlooked … Care received at end of life varies drastically by state … Ibuprofen associated with increased risk of cardiac arrest …...
More news for Friday, March 10
Mar 09, 2017
Senate advances Trump’s Medicaid, Medicare pick … Opinion: How the Republicans’ Obamacare replacement puts Medicaid in jeopardy … American Health Care Act passes through another...
More news for Wednesday, March 8
Mar 07, 2017
AHCA/NCAL says Seema Verma ‘pragmatic leader we need at CMS’ … Alzheimer’s $259 billion cost could break Medicare … Head injuries can lead to Alzheimer’s, Parkinson’s...
More news for Monday, March 6
Mar 05, 2017
Mystery traders made millions illegally on Softbank-Fortress deal, SEC says … Sensory room improves quality of life for those with dementia … One man’s quest to embrace his Alzheimer’s...