NIC board adds Brookdale CEO Lucinda ‘Cindy’ Baier
Jun 15, 2018
The National Investment Center for Seniors Housing & Care has added Brookdale Senior Living President and CEO Lucinda “Cindy” Baier to its board of directors.
Brookdale’s new CEO a ‘breath of fresh air’ but ‘still has much to prove,’...
By
Lois A. Bowers
May 21, 2018
Brookdale Senior Living’s new CEO, Lucinda “Cindy” Baier is a “breath of fresh air,” but “she still has much to prove to the investment community to gain trust and credibility,”...
Senior living takes lead in COVID-19 vaccination mandates, holds breath on workforce effects
By
Kimberly Bonvissuto
Sep 02, 2021
The senior living industry is leading corporate America in mandating COVID-19 vaccination, according to the Wall Street Journal.
Brookdale sees 10 months of occupancy growth, sets labor, occupancy goals for 2022
By
Lois A. Bowers
Feb 16, 2022
Entering 2022 having experienced 10 months of sequential weighted average occupancy growth, Brentwood, TN-based Brookdale Senior Living has identified strategies to improve occupancy further as well as...
5 takeaways from Brookdale’s appearance at the Nashville Investment Conference
By
Lois A. Bowers
Nov 14, 2019
Brookdale Senior Living executives shared the company’s efforts to improve move-ins, resident satisfaction and employee retention when they appeared Wednesday at the 2019 Nashville Investment Conference....
11 Brookdale communities part of $930 million Welltower deal
By
Lois A. Bowers
Nov 02, 2016
Eleven Brookdale Senior Living communities currently leased from Welltower are part of a $930 million joint venture agreement announced Wednesday via which a China-based company will make its first investment...
Argentum announces apprenticeship, workforce data service and more
By
Lois A. Bowers
Apr 17, 2019
The first-ever national apprenticeship for nursing assistants and other caregivers in senior living and a new data service to help operators with their staffing plans were among the announcements Tuesday...
Senior living companies launch Harvey relief efforts as Irma looms
By
Lois A. Bowers
Sep 05, 2017
As senior living providers in Florida brace for the possible effects of Hurricane Irma, operators with properties in Texas are beginning relief efforts to help those affected by Hurricane/Tropical Storm...
COVID-19 battle not over, but Brookdale at ‘positive inflection point,’ CEO says
By
Kimberly Bonvissuto
May 10, 2021
Senior living is at a “positive inflection point” as sales and move-ins trend up, vaccination numbers increase and COVID-19 cases decrease, Brookdale Senior Living President and CEO Lucinda “Cindy”...
US Senate launches investigation of assisted living after lay media reports about safety, staffing, pricing
By
Kimberly Bonvissuto
Jan 17, 2024
The US Senate Special Committee on Aging is launching a review of the assisted living industry following recent articles in the Washington Post, which reported on the deaths of residents who wandered from...