A new survey offers insights into the reasons that some people choose a senior living community for a loved one, or live in one themselves, as well as potential good news related to future prospects.
5 keys to strengthening your referral network
By
Max Gottlieb
Mar 17, 2016
Building a reliable network isn’t going to happen overnight, but with the right combination of strategy and hard work, a steady stream of referrals will be yours.
Do Americans understand what a CCRC Is?
By
Shelley Ballet
Mar 14, 2016
We need to work together to change the perceptions that keep people from exploring the continuing care retirement community as a healthy, positive, viable lifestyle choice.
Report: Older adults benefit from living with others
By
Lois A. Bowers
Feb 18, 2016
A new report from the Pew Research Center reaffirms the decline in use of some forms of senior living but also offers some potential angles for industry marketing professionals.
5 tips to turn a telephone connection into a sale
By
Lara Moga
Feb 01, 2016
In the senior living market, where prospects may be skittish with pending lifestyle changes, initial connections are especially important.
5 ways to conquer an increasingly complex online world
By
Mike C. Gray, APR
Andrew K. Ryan, APR
Jan 19, 2016
If you are not positioning your community well online, then you may be missing out to your competition.
A resident shares the benefits of CCRC living
By
Linda Muston
Jan 04, 2016
I’m not sure that any recruiter or marketing professional can itemize all the little advantages of retirement residence living without personally experiencing it as my husband and I have.
Your favorite columns of 2015
By
Lois A. Bowers
Dec 22, 2015
The chance to learn secrets to success drew McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends to columns posted on the site in 2015, reveals an...
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...
Roll out the red carpet for resident referrals and guests
By
Lara Moga
Nov 30, 2015
A community’s sales team can see an increase in annual move-ins by as much as 50% by establishing a resident referral program.