The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
The secret to a successful senior living community
By
James A. Stroud
Oct 01, 2015
One quality will distinguish your community and lay the foundation for success—financial and otherwise.
Why healthcare may not matter in this election
By
Lois A. Bowers
Jul 18, 2016
Just in time for the Republican and Democratic national political conventions, a new poll and a new website provide insights into voter and candidate thoughts about healthcare.
COVID caregivers, don’t forget to take care of yourselves
By
Lois A. Bowers
Jun 29, 2020
Results of a new survey bring potentially troubling news for those in senior living employees and the companies for which they work: Personal exposure to the coronavirus is linked with poor mental health....
Medical marijuana use in assisted living is possible, with careful planning
By
Brian Rath
Aug 16, 2021
Assisted living communities can meet their residents’ desire for marijuana use with careful consideration and planning.
Addressing care quality, economic burdens of serious illnesses
By
Greer Myers
Mar 30, 2017
In their efforts to successfully address the multiple challenges surrounding the care of residents and patients with life-limiting illness, health systems, healthcare payers and at-risk provider organizations...
Operational design for a dementia-focused future
By
Mimi DeVinney
Aug 28, 2023
An increasing number of providers of services for seniors will be required to serve people with dementia and their caregivers across all levels of care. Aligning all facets of operations to serve this...
To know us is to love us? New effort could boost interest in long-term care careers
By
Lois A. Bowers
Mar 22, 2021
Attracting medical school graduates to enter geriatrics is a challenge, as evidenced by their recent fellowship choices. Beyond that, however, is the challenge of interesting geriatricians — as well...
Understanding life care communities vs. CCRCs
By
Troy Cannaday
Mar 10, 2015
I have noticed the way many people interchange “life care communities” with “Continuing Care Retirement Communities.” However, these are two different concepts with distinguishing...
Building a better senior living model
By
Kimberly Bonvissuto
Dec 19, 2023
How is research helping to define the future of senior living? Lisa McCracken, the new head of research and analytics for the National Investment Center for Seniors Housing & Care, recently spent a few...