Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Do Americans understand what a CCRC Is?
By
Shelley Ballet
Mar 14, 2016
We need to work together to change the perceptions that keep people from exploring the continuing care retirement community as a healthy, positive, viable lifestyle choice.
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023
100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
Reignite your brand to stay relevant
By
Brenda Schreiber
Paula Ledbetter
Oct 28, 2019
When you have a strong brand that has served you well for years, why would you consider changing or evolving it? That is precisely the time to step back and look at defining the next stage of the brand.
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...
Senior living providers missing opportunities to get paid for everything they offer, expert says
By
Kimberly Bonvissuto
Nov 13, 2023
As senior living residents decline in acuity and need more services and care, it’s more important than ever for providers to be aware of the full-package value of their amenities and services so they...
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
It’s about time in the selling zone
By
David Smith
Oct 18, 2021
A prospect-centered perspective will help enhance the lives of many of the 90% of older adults who fearfully cling to their houses and to lifestyles that no longer fit their needs.