When you have a strong brand that has served you well for years, why would you consider changing or evolving it? That is precisely the time to step back and look at defining the next stage of the brand.
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...
Senior living providers missing opportunities to get paid for everything they offer, expert says
By
Kimberly Bonvissuto
Nov 13, 2023
As senior living residents decline in acuity and need more services and care, it’s more important than ever for providers to be aware of the full-package value of their amenities and services so they...
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
It’s about time in the selling zone
By
David Smith
Oct 18, 2021
A prospect-centered perspective will help enhance the lives of many of the 90% of older adults who fearfully cling to their houses and to lifestyles that no longer fit their needs.
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
COVID-19 will drive innovation in senior living development: survey
By
Kimberly Bonvissuto
Sep 22, 2020
Creativity in design, financing, construction, operations and marketing is imperative to the senior living industry moving forward post-COVID-19, according to the results of a survey of for-profit senior...
Sinceri CEO discusses rebranding, the future, and the importance of listening to employees
By
Lois A. Bowers
Oct 04, 2021
Sinceri Senior Living CEO Chris Belford shares insights as JEA changes its name to Sinceri and the industry looks beyond the pandemic.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
‘We’ve got to stay vigilant’: Argentum CEO discusses importance of policymaker, consumer education
By
Lois A. Bowers
Sep 20, 2021
Educating policymakers and consumers can help the senior living industry keep regulation at the state level and ensure that prospective residents and their families understand the benefits of senior living,...