With the right technology, deployed in the right way, senior living operators can benefit from the rebound emerging.
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
A Place for Mom launches virtual tour app for senior living
May 12, 2020
A Place for Mom has designed a virtual tour app to enable prospective residents and their families to schedule and participate in live community tours.
How your community can best use social media in the new year
By
Devon Gardner
Jan 21, 2020
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects...
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
How older adults’ perceptions due to COVID-19 affect the future of senior living
By
Jim Moore
Dec 11, 2020
Operators will need to take several steps to make prospective residents feel safe.
ASHA launches second phase of consumer campaign to build confidence in industry
Oct 29, 2020
The American Seniors Housing Association announced Wednesday that it has begun the second phase of a public relations campaign promoting the senior living industry in the midst of the pandemic.
Timely advice that respects your time
By
Lois A. Bowers
Oct 18, 2021
Emergency preparedness. Culture. Workforce challenges. Occupancy. The changing nature of senior living. Those are some of the topics we are covering in our new Newsmakers Podcast series.
It’s about time in the selling zone
By
David Smith
Oct 18, 2021
A prospect-centered perspective will help enhance the lives of many of the 90% of older adults who fearfully cling to their houses and to lifestyles that no longer fit their needs.
Reignite your brand to stay relevant
By
Brenda Schreiber
Paula Ledbetter
Oct 28, 2019
When you have a strong brand that has served you well for years, why would you consider changing or evolving it? That is precisely the time to step back and look at defining the next stage of the brand.