Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Expect middle-market study results in spring, NIC says
By
Lois A. Bowers
Oct 18, 2018
The National Investment Center for Seniors Housing & Care will release the results of its middle-market seniors housing study this spring, NIC President and CEO Brian Jurutka said Wednesday.
Senior living has way too many Marias
By
John O'Connor
Sep 13, 2018
I met Maria in a coffee line. We both work in senior living, but our day jobs hardly could be more different.
Marijuana, alcohol abuse accelerate brain aging: study
By
Lois A. Bowers
Aug 22, 2018
Cannabis and alcohol abuse accelerate brain aging, according to what is thought to be the largest brain imaging study ever conducted.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
A remarkably great time to be in the senior living business
By
John O'Connor
Jun 28, 2018
Perhaps it’s too soon to call 2018 the Golden Age of Senior Living. Then again, maybe it’s not.
Good Samaritan-Sanford affiliation effects could ‘ripple’ throughout sector
By
Lois A. Bowers
Jun 28, 2018
The merger of one of the country’s largest senior living and care organizations with one of the country’s largest healthcare systems will have a “ripple effect” throughout the sector,...
LTSS providers to receive 3% rate increase in Maryland
By
Lois A. Bowers
May 24, 2018
Providers of home- and community-based services and nursing home care to Medicaid beneficiaries in Maryland will receive a 3% rate increase for fiscal year 2019, Gov. Larry Hogan announced Tuesday.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.