Senior living takes ‘left behind’ message to White House, community near you
By
Lois A. Bowers
Oct 20, 2021
A senior living advocacy campaign with messages that may be familiar to many on Capitol Hill is about to reach higher — to the White House — and wider — to state policymakers and the front yards...
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
President signs CARES Act with $2.2 trillion in COVID-19 relief, extends national shutdown to April 30
By
Lois A. Bowers
Mar 30, 2020
President Trump on Sunday extended the voluntary national shutdown related to coronavirus disease 2019 (COVID-19) until April 30. The move followed his signing of the the $2.2 trillion “Coronavirus Aid,...
Regardless of legal challenges, be prepared to implement COVID-19 vaccination mandates: legal experts
By
Kimberly Bonvissuto
Nov 17, 2021
Be prepared to act. That was the consensus from a panel of legal experts who provided an update on the status of federal healthcare, COVID-19 vaccination and testing requirements to Argentum members on...
AHCA / NCAL asks federal government to extend public health emergency, prioritize assisted living for...
By
Kimberly Bonvissuto
Jul 08, 2020
The federal government should extend the public health emergency declaration beyond July 26 and prioritize assisted living communities and nursing homes when a COVID-19 vaccination becomes available, American...
Raid on Provider Relief Fund ‘alarming and potentially detrimental’ to senior living caregivers,...
By
Kimberly Bonvissuto
Jan 28, 2022
A report that $7 billion in Provider Relief Fund dollars meant to cover pandemic-related expenses for healthcare providers instead was used to buy COVID-19 vaccines and therapeutics is “alarming and...
Provider groups debate whether industry-developed standards would put operators at risk
By
Lois A. Bowers
Jan 03, 2020
Would industry-initiated national standards hasten or delay the federal regulation of senior living? Would they encourage or prevent lawsuits against operators? Major associations representing senior living...
‘Misleading’ report tied to federal bill with COVID-19-related requirements for assisted living,...
By
Lois A. Bowers
Jul 06, 2020
Assisted living communities would be required to report confirmed or suspected cases of COVID-19 to federal, state and local health officials, as well as to residents and their families — and would have...
Limit visitors to address ‘significant challenge’ of COVID-19, AHCA / NCAL says; Argentum, Brookdale...
By
Lois A. Bowers
Mar 11, 2020
Assisted living communities should limit access to only those individuals who are critical to the operational or care needs of their buildings in order to prevent “dire consequences” that could result...
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.