Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...
Where your new residents are moving from
By
Lois A. Bowers
Sep 19, 2016
A new survey of visitors to senior care-related websites reveals where older adults are living and, when they are residing in senior living communities, where they moved from. Survey results also detail...
Direct mail drives seniors to websites
By
Lois A. Bowers
Sep 11, 2016
A recent study by Deft Research of older adults shopping for Medicare insurance may hold some lessons for seniors living operators on the best ways to reach potential residents and their adult children.
Affordability, amenities top influencers of future moves for those 55+
By
Lois A. Bowers
Aug 17, 2016
Affordability and amenities will be the top influencers of future moves among renters and homeowners currently aged 55 or more years who responded to a recent survey. Renters and homeowners value those...
How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
Success can come in all sizes
By
Lois A. Bowers
Jul 05, 2016
The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.
The secret to securing RSVPs: Three calls with a smile
By
Lara Moga
May 23, 2016
Aside from using direct mail, here’s what a sales team can do to secure RSVPs from prospects and have them arrive at the community on the day of the event.
Time, not tours, biggest factor in lead conversion: study
By
Lois A. Bowers
May 02, 2016
Senior living sales professionals may find it more productive to spend more time on each lead instead of contacting and conducting tours for as many prospective residents as possible, according to a new...
How to generate senior living leads online
By
Mona Hilton
Apr 28, 2016
A showdown is happening between traditional media and digital media, and the prize is control of mindshare and lead generation.
‘What we’ve got here is failure to communicate’
By
John O'Connor
Apr 07, 2016
Wondering why it’s so difficult getting prospects to move in? Here’s my advice: Watch “Cool Hand Luke.”