Admissions and the multi-location trap: Don’t fall into it
By
Darren Mathis
Sep 12, 2019
Many communities with expanding portfolios continue to handle the extremely sensitive admissions process manually, on paper. Is this a problem? Yes, and here’s why.
Senior care industry offers employment perks millennials seek
By
Diane Wiley
Jan 03, 2017
A very strong alignment exists between what millennials want in their work lives and what we can offer.
An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.
How to deal with the mosquitoes that are lounging in the hot humidity of your senior living community
By
Mark Beavers, Ph.D.
May 30, 2019
Good news! Ways exist to alleviate the ever-present nuisance and health concerns that mosquitoes bring.
Take control of senior living community maintenance with better reporting
By
Dan Roberge
Jun 16, 2022
Get yourself on a good digital work order system and you’ll find maintaining your senior living community effectively a whole lot easier.
When it makes sense to phase a project
By
Kevin Madalinski
Jun 05, 2017
As you consider increasing the footprint (and impact) of your senior living community, consider phasing your project, and be mindful of the risks that are present.
Good news on the assisted living employment front
By
Lois A. Bowers
Mar 06, 2023
Good news for assisted living operators is that, according to Bureau of Labor Statistics data, employment in the sector has returned to pre-pandemic levels. But…
Cut down on paper records with digital work orders
By
Dan Roberge
Nov 04, 2021
It takes a good deal of time to handle administrative paperwork — time that takes you away from keeping your senior living community running smoothly.
What’s in a name? Your organization’s future viability, that’s what!
By
Lisa McCracken
Jul 18, 2016
Just as family names were powerful in the story of Romeo and Juliet, names and labels are critical as we look to the future of the senior living sector.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.