Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Virtual campus tours for prospective residents, families are getting real results
By
Aaron Dorman
Oct 02, 2023
A senior living provider is partnering with a virtual real estate platform to become the latest LTC organization to offer virtual reality tours of their facilities.
Benchmark celebrates ‘confidently coming together again’ in advertising campaign
By
Kimberly Bonvissuto
Jul 29, 2021
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening...
Rebound emerging in senior living
By
John Lariccia
Dec 22, 2022
With the right technology, deployed in the right way, senior living operators can benefit from the rebound emerging.
Roll out the red carpet for resident referrals and guests
By
Lara Moga
Nov 30, 2015
A community’s sales team can see an increase in annual move-ins by as much as 50% by establishing a resident referral program.
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without...
Financial success follows ‘magical experience’ for prospects, experts say
By
Kimberly Bonvissuto
Oct 26, 2020
People have come to expect a great user experience — also known as UX — whether it’s a package delivered to their doorstep the next day, grocery delivery or hailing a ride with the touch of a button....
Do Americans understand what a CCRC Is?
By
Shelley Ballet
Mar 14, 2016
We need to work together to change the perceptions that keep people from exploring the continuing care retirement community as a healthy, positive, viable lifestyle choice.
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...