How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
Websites, social media vital for senior living marketers: report
By
Lois A. Bowers
Feb 02, 2017
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior...
Websites tops for reaching senior living prospects: survey
By
Lois A. Bowers
Nov 30, 2016
Websites are the most effective way for many senior living operators to conduct their marketing, according to industry professionals responding to a new survey.
Adult children vital to senior living move-ins
By
Lois A. Bowers
Jul 18, 2016
Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
What are your employees saying about you online?
By
Kendra Nicastro
Apr 20, 2023
It’s more important than ever to know what current and former employees are saying about your organization online. Focus on these areas.
Boomers share which features could entice them to move into a senior living community
By
Lois A. Bowers
Jun 28, 2023
As members of the Baby Boom generation start to consider downsizing or moving into a senior living community, a new report provides insights into what amenities providers can offer to entice them.
Say goodbye to traditional paid search advertising – and hello to AI
By
Amy McClain
Jul 10, 2023
Senior living operators can work around Google Ad restrictions by leveraging intent-based ad targeting.
Rebound emerging in senior living
By
John Lariccia
Dec 22, 2022
With the right technology, deployed in the right way, senior living operators can benefit from the rebound emerging.
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...