A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.
Who uses social media the most? Not millennials
By
Lois A. Bowers
Jan 30, 2017
A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and...
How to help ease concerns of prospective residents
By
Angela Copeland
Jan 23, 2017
Moving into a senior living community is a big decision for older adults and their families. Community leaders not only must answer questions but also must reassure them, provide support, act as a resource...
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
Breaking free of industry stereotypes
By
Lois A. Bowers
Jan 09, 2017
A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.
CCRC launches interactive map, virtual tour
By
Lois A. Bowers
Jan 03, 2017
In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community...
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
Launching a new community
By
Lori Alford
Nov 14, 2016
Opening a new senior living community can present many unique challenges, but in my 25-plus years of experience, I have found that two actions are crucial.
Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
Seniors, families benefit from move to assisted living, survey shows
By
Lois A. Bowers
Oct 06, 2016
Results of new research give assisted living marketing and sales professionals fresh data to share with prospective residents and their families about benefits both can experience when an older adult moves...