Reaching digital marketing goals requires strategic choices, experts say
By
Kimberly Bonvissuto
Oct 22, 2020
Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020.
Reputation management can guide providers through ‘perfect storm’ created by pandemic
By
Kimberly Bonvissuto
Oct 20, 2020
The coronavirus pandemic has changed everything when it comes to reputational management, according to the keynote speaker at SMASH Week 2020.
Nov. 18 is new deadline for comments on CMS-proposed quality measures for HCBS
By
Lois A. Bowers
Oct 20, 2020
The Centers for Medicare & Medicaid Services has extended the deadline until Nov. 18 for those who would like to provide feedback its proposed national quality and outcomes measures for the Medicaid-funded...
The struggles, lessons learned and blessing of the COVID-19 pandemic
By
Mary Haynes
Oct 19, 2020
COVID-19 has brought challenges and difficulties unlike any I’ve faced as the leader of Nazareth Home for almost two decades. As we live through what likely will be referred to as a crisis or a disaster,...
Senior living providers struggle to assist residents with voting in 2020 elections
By
Kimberly Bonvissuto
Oct 19, 2020
“It’s not as simple as it once was.” That is how Pennsylvania Health Care Association President and CEO Zach Shamberg summed up voting in the 2020 November election during a recent virtual press...
A focus on staff helped several MI nursing homes limit the spread of COVID-19: study
By
Amy Novotney
Oct 20, 2020
Making changes to where and how staff work and increasing pay appear to help reduce the spread of COVID-19 in long-term care. That’s according to a study published this month of approximately 215 residents...
The Centers for Medicare & Medicaid Services has announced the addition of 11 new services to the Medicare telehealth services list, which now totals 144.
Atrium Health and Wake Forest Baptist Health combine to become region’s largest Medicaid provider
By
Kimberly Marselas
Oct 13, 2020
Atrium Health and Wake Forest Baptist Health have merged.
People in the News, Oct. 13
By
Kimberly Bonvissuto
Oct 13, 2020
Appointments and promotions at AHCA / NCAL, Claiborne Senior Living, Draper and Kramer, J&M Family Management and Retirement Unlimited.
How one senior living operator keeps residents COVID-free by focusing on employee health
By
Lee Tuchfarber
Oct 13, 2020
Due to close collaboration with medical directors, our own rigorous infection prevention disciplines, and a robust preemptive testing program, not one of our residents has tested positive throughout this...