FamilyAssets launches senior living occupancy platform with $1.3 million in funding
Aug 23, 2018
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.
7 benefits of mystery shopping the competition in senior living
By
Jim Moore
Apr 10, 2020
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.
Satisfaction guarantee?
By
Margaret Wylde
Jan 25, 2013
Today when we take a long look at assisted living and what it offers residents, a few key questions come to mind.
Older adults increasingly using mobile devices to access information
By
Lois A. Bowers
Jul 06, 2017
Don’t exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released...
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
Prospective residents, adult children prioritize different aspects of communities
By
Lois A. Bowers
Oct 11, 2018
Older adults and their adult children prioritize different aspects of senior living when considering retirement communities, according to new research.
6 keys to bolstering your reputation
By
Courtney Malengo, APR
Nov 16, 2020
Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
Big hair rock bands, fanny packs and printed monthly newsletters
By
Gerrit VandeKemp
Jun 03, 2021
What could these things possibly have in common?
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.