Senior living shows preference for internal efforts for lead generation
By
Lois A. Bowers
Aug 01, 2018
Lead generation vendors generate fewer or less desirable leads for senior living communities than internal efforts at the communities, according to 81% of respondents to a recently published survey.
Facebook, YouTube most popular social media among older adults
By
Lois A. Bowers
Jul 23, 2018
Facebook and YouTube are by far the most commonly used social media sites by U.S. adults aged more than 65 years, according to recent research by the Pew Research Center.
Report: Older adults benefit from living with others
By
Lois A. Bowers
Feb 18, 2016
A new report from the Pew Research Center reaffirms the decline in use of some forms of senior living but also offers some potential angles for industry marketing professionals.
Life plan community is new name for CCRC
By
Lois A. Bowers
Nov 01, 2015
Life plan community is the new name for continuing care retirement community that has arisen from the CCRC Namestorm initiated by LeadingAge and Mather LifeWays. The name was announced at the opening general...
Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
For the best marketers, it’s all about the customer experience
By
John O'Connor
Jun 09, 2017
It’s no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.
Consumer approach will help senior living stay relevant, entrepreneur says
By
Kimberly Bonvissuto
Apr 15, 2021
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for...
Operators have ‘heavy lifting’ to do to regain consumer confidence in wake of pandemic, experts say
By
Kimberly Bonvissuto
Apr 24, 2020
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living...