Southwest Airlines’ systems had a meltdown. Senior living should take note
By
Erez Cohen
Feb 02, 2023
When operators have access to best-in-class systems, they are positioned to run better businesses, retain valuable staff, and most importantly, deliver better care to residents.
Old age isn’t what it used to be
By
Lois A. Bowers
Apr 29, 2024
Results of a study released this past week show that over the years, people have changed their ideas about when “old age” begins, and it’s later than it used to be.
Policy shift could enhance staffing efforts
By
John O'Connor
Jun 20, 2024
Senior living might get some unexpected but welcome staffing assistance from a new executive order about immigration.
4 challenges that senior living leaders must address to thrive in 2024
By
Mark Bryan
Jan 16, 2024
Here are four challenges and their implications that leaders and companies could face that must be addressed if they are to thrive in 2024.
15 and fit: An operator’s perspective on 15 years in senior living
By
Shelley Esden
May 01, 2023
Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Leveraging technology to elevate resident care and staff experience
By
Matt Phipps
Nov 17, 2022
Although change can often be difficult, it also can be exhilarating when we see the right technology being embraced the right way, to the benefit of staff and residents.
Communicating in the age of activism and disinformation
By
Courtney Malengo, APR
May 22, 2023
What do you do when a movement is mobilized against you, or a disinformation campaign is lobbed at your executive or community? Here are six steps to consider as you approach any communication challenge.
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
AI in senior living: Sleeping with the frenemy
By
John O'Connor
Jun 13, 2024
When it comes to adopting artificial intelligence, the senior living field stands at a crossroads. These days, the sector seems to be sizing up AI as both a welcome addition and an existential threat.