How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...
Senior living could take a lesson from this Nobel Laureate
By
John O'Connor
Oct 12, 2017
What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.
A toast to creative marketing
By
Lois A. Bowers
Aug 28, 2017
Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.
How to get more mileage from your Facebook efforts
By
Lois A. Bowers
Aug 18, 2017
Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site,...
Countering the illusion of communication
By
Courtney Malengo, APR
Jun 26, 2017
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
An important ‘connection’ that senior living often overlooks
By
John O'Connor
Apr 27, 2017
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
5 ways senior living communities are evolving to attract active baby boomers
By
Judy Good
Apr 10, 2017
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
A slam dunk to increase move-ins?
By
Lois A. Bowers
Mar 20, 2017
If basketball isn’t part of your present marketing efforts, it could be part of your future, according to new research.