Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research...
ASHA: 6 areas where senior living must improve
By
Lois A. Bowers
Sep 06, 2019
The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors...
CCRC launches interactive map, virtual tour
By
Lois A. Bowers
Jan 03, 2017
In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community...
Care needs greatest determinant of senior living search length
By
Lois A. Bowers
Jul 14, 2016
An older adult’s care needs have the greatest effect on the length of time that he or she, or family members, will spend searching for a senior living community, according to new data being released...
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
An alternative to the referral-based system
By
Michael Eidsaune
Sep 03, 2020
With some help, mission-driven advisers can play a critical role in helping senior living operators and residents and families when it comes to the community selection process.
Senior living can emerge from pandemic stronger
By
Anne Ellett, MSN, NP
Aug 17, 2020
Operators, especially those of assisted living and memory care communities, can’t pretend they are separate from or not providing healthcare.
How we market CCRC living in a COVID-19 hot spot
By
Eric L. Eichhorst
Jul 20, 2020
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
FamilyAssets launches senior living occupancy platform with $1.3 million in funding
Aug 23, 2018
Brooklyn, NY-based FamilyAssets has launched the FamilyAssets Occupancy Platform after raising $1.3 million in funding, the company announced Wednesday.