As never before in recent memory, employees are in a position to challenge their employers for higher pay, better benefits and clearly defined career paths.
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
How sales enablement can speed up move-ins
By
Sharon Muniz
Feb 22, 2018
A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
Assisted living as ‘host of the party’
By
Lois A. Bowers
May 06, 2024
With federal, state and local lawmakers and regulators increasingly scrutinizing assisted living operators individually and at the corporate and industry levels, it will be critical for providers and their...
CEAL@UNC brings ‘established infrastructure’ to take assisted living into the future
By
Kimberly Bonvissuto
Feb 05, 2024
Sheryl Zimmerman, MSW, PhD, executive director of the newly established CEAL@UNC, recently spent a few minutes with McKnight’s Senior Living to discuss how the organization is working to develop evidence,...
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Holistic dementia care reduces staff burdens, enhances provider market position
By
Paul Tanico
Feb 01, 2024
By adopting a comprehensive strategy that balances clinical insights, lifestyle interventions and economic considerations, staff members can unlock the potential for improved outcomes and elevate the facility’s...
Dangerous work with low pay, and we wonder why they leave?
By
John O'Connor
Jan 23, 2015
Researchers have concluded that workers are leaving the field in droves. The two main culprits: poor wages and dangerous work conditions.