Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
NIC: Labor issues critical to senior living market assessment
By
Lois A. Bowers
Feb 25, 2019
Labor issues are critical considerations for senior living operators and developers when assessing markets, National Investment Center for Seniors Housing & Care Chief Economist Beth Burnham Mace told...
The Senate has unanimously approved the Building Our Largest Dementia (BOLD) Infrastructure for Alzheimer’s Act.
Middle market senior housing requires special considerations, speakers say
By
Lois A. Bowers
Nov 01, 2018
By 2030, all baby boomers will have reached or passed the age of 65. Now is the time for senior living operators to conduct strategic planning to see whether expanding offerings to address a service gap...
Expect middle-market study results in spring, NIC says
By
Lois A. Bowers
Oct 18, 2018
The National Investment Center for Seniors Housing & Care will release the results of its middle-market seniors housing study this spring, NIC President and CEO Brian Jurutka said Wednesday.
Marijuana, alcohol abuse accelerate brain aging: study
By
Lois A. Bowers
Aug 22, 2018
Cannabis and alcohol abuse accelerate brain aging, according to what is thought to be the largest brain imaging study ever conducted.
Good Samaritan-Sanford affiliation effects could ‘ripple’ throughout sector
By
Lois A. Bowers
Jun 28, 2018
The merger of one of the country’s largest senior living and care organizations with one of the country’s largest healthcare systems will have a “ripple effect” throughout the sector,...
LTSS providers to receive 3% rate increase in Maryland
By
Lois A. Bowers
May 24, 2018
Providers of home- and community-based services and nursing home care to Medicaid beneficiaries in Maryland will receive a 3% rate increase for fiscal year 2019, Gov. Larry Hogan announced Tuesday.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
‘Smart’ dresser under development could help those with dementia dress alone
By
Lois A. Bowers
May 02, 2018
A “smart” dresser that has been tested in the lab ultimately could help people with dementia get dressed with automated help and nobody else in the same room.