Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
People in the news, Aug. 7
By
Meredith Beirne
Aug 07, 2018
Promotions and appointments at Brookdale Senior Living, Charter Senior Living, Epoch Senior Living, Erickson Living, Fellowship Community, HCP, Health Dimensions Group, Integral Senior Living, Primrose...
As COVID-19 booster shots become available to all adults, operators encourage workers to get them, ponder...
By
Lois A. Bowers
Nov 22, 2021
As COVID-19 vaccination booster shots open up to all U.S. adults, senior living industry leaders tell McKnight’s Senior Living that they continue to encourage their employees to get the shots and will...
4 strategies Brookdale is using to combat new competition
By
Lois A. Bowers
Aug 08, 2017
The opening of new communities near Brookdale Senior Living properties challenged the country’s largest senior living operator in the second quarter, President and CEO Andy Smith told participants...
Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
People in the news, June 14
By
Amy Novotney
Jun 14, 2022
Appointments, promotions and other news at Addington Place of Alpharetta, Arrow Senior Living, Atria Senior Living, CAC Specialty, Cardinal Ritter Senior Services, Dining RD, Erickson Senior Living, HealthPRO...
Nurse shortage, higher acuity needs drive up assisted living costs 6.67%, Genworth says
By
Lois A. Bowers
Oct 17, 2018
A shortage of nurses and the increasing care needs of residents drove up assisted living costs more than costs for nursing homes, adult day centers or home healthcare over the past year, according to Genworth...
Senate committees look for solutions to improve guardianship, conservatorship systems
By
Kimberly Bonvissuto
Sep 30, 2021
With Britney Spears’ conservatorship shining a public spotlight on problems surrounding guardianship and conservatorship systems, two Senate committees are looking for solutions for related issues affecting...
House hearing tackles LTC financing
By
Lois A. Bowers
Mar 01, 2016
Finding solutions to long-term care financing will be challenging, said a witness at a March 1 hearing of a House subcommittee, but it’s also an opportunity for a constructive bipartisan policy process.
2.4 million reasons to be nice
By
Lois A. Bowers
Aug 06, 2018
We’re supposed to be nice because it’s the right thing to do, not because we expect something in return. It sure is heartwarming, though, when people are rewarded for their good deeds.