As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
New ‘playbook’ could help more providers serve the middle market
By
Lois A. Bowers
Aug 26, 2019
A two-year effort led by LeadingAge Virginia will culminate this fall in the release of a “playbook” designed to help senior living and care providers determine whether and how to serve middle-income...
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
Expect expansion into middle market after HumanGood, Presby affiliate, CEO says
By
Lois A. Bowers
Jun 18, 2019
The two organizations on Monday announced their plans to create a unified company in a deal expected to close by June 30. The combined entity could be the sixth largest not-for-profit senior living provider...
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...
‘Stay tuned’ as Welltower devises more affordable products for the middle market, CEO says
By
Lois A. Bowers
Jun 06, 2019
Although Welltower has “curated” its seniors housing portfolio to focus on properties in “high barrier-to-entry markets,” the real estate investment trust is aware that middle-income individuals...
Federal government considering ways to encourage middle-income Americans to buy long-term care insurance
By
Lois A. Bowers
May 28, 2019
The Trump administration is considering regulatory changes and new tax subsidies to encourage middle-income Americans to buy private long-term care insurance.
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.
5 insights from NIC’s Middle Market Investor Summit
By
Lois A. Bowers
May 22, 2019
Several panelists shared insights about current and potential efforts to meet middle-income older adults’ senior housing and care needs on Tuesday at the National Investment Center for Seniors Housing...
5.9 million more could afford senior living if annual costs were cut by $15,000
By
Lois A. Bowers
May 21, 2019
But where will those cuts come from? The National Investment Center for Seniors Housing & Care is looking to operators, develops, builders and others for answers.