For assisted living communities, change is coming, but there still is time to adapt
By
Patrick McCormick, CPA
Aug 06, 2018
Assisted living operators that hope to compete for customers down the road need to change their business models and, in particular, ramp up offerings for more healthcare services.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
Minding the ‘gap’ — New strategies for creating affordable senior living and care facilities
By
Michael D. Binette, AIA, NCARB
Jul 23, 2018
For developers, owners and operators looking to serve moderate- and middle-income retirees, new ideas in affordable senior and assisted living offer compelling lifestyle and care alternatives, while also...
Four ways to creatively disrupt senior living — for all the right reasons
By
Ann Lovell
Jun 25, 2018
“Creative disruption” in four key areas can help senior living communities address challenges related to changing resident expectations and labor shortages across disciplines.
Support is a way to keep workers who are family caregivers
By
Anna Walters
Jun 18, 2018
Senior living operators are facing historic rates of turnover, decreasing revenues and increasing competition. One way to address these issues is to offer human resources and other programs for workers...
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
Empathy: The greatest qualification we can offer
By
Mike Beaty
Mar 19, 2018
Forty years in an industry is not the same as a few months or years of caring for your own loved one. So I borrowed from one of the most powerful moments in my career: when I left acute care to transition...
A tribute to Tony Mullen
By
Mike Hargrave
Mar 15, 2018
We are all deeply saddened at the passing of Tony Mullen. It was his love for the seniors housing and care industry that I believe will resonate.
Social engagement technologies: Providers’ best practices
By
Majd Alwan, Ph.D.
Feb 26, 2018
Social isolation has been shown to increase the risk for a variety of poor health outcomes in people of all ages. The good news is that tech can help. Here are best practices gleaned from senior living...
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.