Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
More than half of senior living operators see move-in pace accelerate: NIC
By
Kimberly Bonvissuto
May 08, 2023
More than half of senior housing operators are reporting an increase in the pace of move-ins — the highest percentage since April 2022 but still below peak 2021 numbers, according to the National Investment...
Senior living occupancy rate making its way back to pre-pandemic level
By
Kimberly Bonvissuto
Nov 14, 2022
Senior living occupancy — independent living and assisted living combined — is more than halfway down the road to recovery, increasing to 82.8% in October from a pandemic record low of 77.9% in June...
8 trends in seniors housing and care
Aug 28, 2015
National Centers for Seniors Housing and Care Chief Economist Beth Mace has identified eight trends in seniors housing and care.
People in the news, June 13
Jun 13, 2023
Appointments, promotions and other news at Anthem Memory Care, Ascension Living, CJE Senior Life, Erickson Senior Living, Grow Your Occupancy, Kendal Corp., the National Investment Center for Seniors Housing...
Increasing independent living presence on many operators’ to-do lists: NIC
By
Kimberly Bonvissuto
May 06, 2022
Half of long-term care executives surveyed about their care and service offering mix expect to increase their presence in independent living in the next year, according to the National Investment Center...
Seniors housing a ‘best bet’ for investors: report
By
Lois A. Bowers
Jan 17, 2018
Several factors are converging to make seniors housing one of the “expected best bets” for investors this year, according to a new report.
Senior living wages competitive against other healthcare sectors: NIC
By
Kimberly Bonvissuto
Jul 26, 2022
The senior living industry employed more personal care aides than skilled nursing in 2021 and paid competitive wages that came close to the national hourly average, according to a new analysis of jobs...
Popularity of home health, home care forces other long-term care providers to step up game, execs say
By
Diane Eastabrook
Jun 09, 2021
Acknowledging increased competition from home health and home care providers, executives from long-term care companies said they’re focusing on innovation and creativity to compete for clients.
The hottest markets for senior living
By
Lois A. Bowers
Mar 26, 2017
National Investment Center for Seniors Housing & Care Senior Principal Lana Peck revealed the areas of the country with the most new construction for independent living, assisted living and memory care...