An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.
Reframing the role of virtual care in senior living
By
Lisa McCracken
Aug 13, 2018
Virtual care technologies can help you address staffing shortages, pressures to enhance outcomes and a desire to reach older adults in their houses.
An era ends at LeadingAge, while another begins
By
John O'Connor
Nov 05, 2015
As I listened to Larry Minnix’s tearful farewell address, it occurred to me that this has been a golden age of sorts for three of the largest organizations in this field.
Designing for senior living while maintaining quality care, a sense of home
By
Manju Pai
Mar 20, 2023
Senior living design constantly is evolving and improving to ensure the well-being of all residents within any type of community. Whether it is an affordable senior housing, a mid-tier or a high-end, luxury...
COVID, one year later
By
Lois A. Bowers
Mar 01, 2021
At this time a year ago, we still were unsure what the coronavirus would mean for the industry, for the country or for us personally. Now, effects are clear, even if we still don’t know all of the answers.
An unsung benefit of CCRCs
By
Lois A. Bowers
Jan 23, 2017
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.
Prepare now for next spring’s time change
By
Lois A. Bowers
Mar 12, 2018
It happens every year in most of the country, and every year, people complain about daylight saving time, that day when we move the clocks ahead one hour, losing an hour of sleep. We can take steps today...
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...
The rise of daily pay benefits for senior living employees
By
Jason Lee
Nov 15, 2018
Senior living operators must find creative solutions for recruiting and retention so that they can continue to provide high-quality resident care and services.
Staffing shortage is more than an HR headache, speakers say
By
Lois A. Bowers
Oct 22, 2018
The staffing challenges facing senior living communities are not just human resources headaches. They also represent the biggest operational risk in the industry, according to experts participating in...