What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
Protecting against water damage in senior living communities
By
Todd Stanley
Scott Fincher
May 11, 2017
Senior living communities have the same potential for water damage as any other multi-family housing community, and in some cases, increased risks exist.
Why and how best to clean senior living community carpets
By
Mark Siegel
Aug 25, 2016
Carpet has many benefits, but it must be maintained properly to be effective.
How to create a sense of urgency with prospective residents
By
Lara Moga
Aug 15, 2016
When a potential resident asks for time to consider moving in, how you respond could determine whether you close the sale.
Mosquitoes are active: What can you do?
By
Ron Harrison
Jul 31, 2015
Some mosquitoes also carry a relatively new virus in the United States called chikungunya virus.
Senior living investors should avoid these temptations and pitfalls
By
Patrick McCormick, CPA
Feb 18, 2020
The pitfalls of investing in senior living communities don’t show up on a spreadsheet. Risks are being overlooked every day as the booming sector draws in new players who have scant experience in...
Senior living design in the age of COVID-19
By
Keith Stanton
LuAnn Thoma-Holec
Allyson Nathan
Jun 08, 2020
Adjusting to a new paradigm will require new thinking and maybe an investment for some senior living operators and developers.
One way to give people with dementia a chance to lead fuller lives
By
Jennifer Brush
Sep 11, 2017
With the number of people in whom dementia is diagnosed growing at alarming rates, the need for effective memory care programs is more important than ever. One international program combines dementia care...
‘Smart’ caregiving offers benefits to residents, staff
By
Katherine Wells
Aug 11, 2022
People are retiring later, healthcare needs are changing, and senior living is getting “smarter,” with convenience and collaborative communication as benefits.