HRA seeks to sharpen its image with prospects via employee etiquette training
By
Lois A. Bowers
Apr 10, 2018
As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn’t...
Senior living inquiries, tours and move-ins still down, but trending upward
By
Kimberly Bonvissuto
Jun 05, 2020
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions...
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
How a good story can bolster media outreach
By
Wendy D’Alessandro
Sep 17, 2018
Senior living residents, their families and team members are a treasure trove of authentic stories that showcase what it’s like to live and work in a community.
COVID-19 will drive innovation in senior living development: survey
By
Kimberly Bonvissuto
Sep 22, 2020
Creativity in design, financing, construction, operations and marketing is imperative to the senior living industry moving forward post-COVID-19, according to the results of a survey of for-profit senior...
5 steps to generating inbound leads for your senior living community
By
Alan J. Duro
Apr 27, 2017
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
Building back occupancy will be a balancing act: speakers
By
Lois A. Bowers
Mar 25, 2022
However long it takes, the process of building back occupancy will take new approaches, according to speakers at the National Investment Center for Seniors Housing & Care Spring Conference.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress...