As the senior living industry looks to find ways to serve the silver wave of baby boomers, including those in the middle market, all ideas should be on the table as potential solutions. Ever heard of the...
Fellowship and love are always in season
By
Lois A. Bowers
Nov 30, 2015
Senior living communities and their residents are getting into the late-year holiday mood in serious and lighthearted ways.
What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
Dealing with senior living’s triple threat
By
John O'Connor
Oct 05, 2023
AHCA/NCAL President and CEO Mark Parkinson, addressing the opening session of the organizations’ 2023 convention, singled out three nightmares the long-term care sector finds itself dealing with.
Carrot or stick?
By
Lois A. Bowers
May 17, 2021
Ohio Gov. Mike DeWine’s incentive to encourage COVID vaccination may be the biggest, but he’s not the only state or city official trying to entice residents to get the shot. And government...
This new ‘opportunity’ might have a bad aftertaste
By
John O'Connor
Oct 06, 2016
If this field is not going to hold its bad actors accountable, then you can bet that it’s just a matter of time until someone else steps in.
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
Protecting against water damage in senior living communities
By
Todd Stanley
Scott Fincher
May 11, 2017
Senior living communities have the same potential for water damage as any other multi-family housing community, and in some cases, increased risks exist.
Why and how best to clean senior living community carpets
By
Mark Siegel
Aug 25, 2016
Carpet has many benefits, but it must be maintained properly to be effective.