How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
Earn a CE credit March 9 while learning digital-first sales and marketing strategies
Feb 22, 2021
Attendees of a March 9 webinar will be able to earn a continuing education credit while learning about scaling digital sales and marketing efforts across multiple communities to drive results.
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
Older adults alone in their top social media platform choice
By
Lois A. Bowers
May 29, 2019
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Operator imports insights into some of senior living industry’s biggest challenges
By
Lois A. Bowers
Sep 18, 2018
A Wisconsin senior living operator is reaching beyond U.S. borders for fresh ideas of how to tackle some of the industry’s biggest challenges, from rehospitalizations to human resources management to...
What the next-gen senior really wants: A rooftop bar
By
Daniel Levy
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
U.S. News launches ‘Best Senior Living’ program
By
Lois A. Bowers
Sep 07, 2021
U.S. News & World Report has launched a “Best Senior Living” initiative with the goal of releasing inaugural listings for consumers in the first quarter of 2022. The program will cover individual...
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Resident story provides insight into senior living sales process
By
Jennifer Baum
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.