Skilled care M&A market now one of best on record: ESI
By
Amy Novotney
Nov 04, 2020
Although the skilled nursing industry — as much of the economy — appears to be in a constant state of flux given the ongoing COVID-19 pandemic and the election, one real estate brokerage firm says...
Sales, marketing teams need to ‘reshape the story’ to sell senior living post-COVID
By
Kimberly Bonvissuto
Oct 23, 2020
“It’s a different era we live in. It’s a different story we need to tell,” Jacquelyn Kung, DrPH, CEO of Activated Insights, told attendees during SMASH Week 2020.
Reaching digital marketing goals requires strategic choices, experts say
By
Kimberly Bonvissuto
Oct 22, 2020
Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020.
COVID-19 ‘nightmare’ provides ‘teachable moment’ for industry: NIC panel
By
Kimberly Bonvissuto
Oct 07, 2020
COVID-19 is “a nightmare beyond any worst-case scenario” for the senior living and care industry, but the overriding message is “we’re going to get through this,” Mark Parkinson, president and...
Total value of investment-grade seniors housing and care property market close to $475B in 2019: NIC
By
Amy Novotney
Oct 07, 2020
The total value of the investment-grade seniors housing and care property market is estimated at $474.5 billion, assuming an average $210,000 price per unit for seniors housing properties and an average...
Marketing campaign aims to share benefits of senior living in COVID-19 era
By
Kimberly Bonvissuto
Sep 10, 2020
A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of...
Occupancy, operator fundamentals biggest variable when it comes to accessing capital: Marcus & Millichap
By
Amy Novotney
Sep 09, 2020
Capital costs are being driven by two factors. One is pandemic-related occupancy losses. The other is property characteristics. That’s according to Andrew Van Zee, an investment broker with the Knapp...
Middle-market M&A activity has declined nearly 22% year over year: Capstone Headwaters report
By
Amy Novotney
Aug 31, 2020
Middle-market merger and acquisition activity has fallen 21.6% since the second quarter of 2019, due to the pandemic severely slowing transaction volume. That’s according to a capital markets update...
6 tips to help senior living operators weather the insurance marketplace’s ‘perfect storm’
By
Amy Novotney
Aug 21, 2020
The senior living sector is in the midst of a perfect storm in the insurance marketplace, according to an article published Thursday by the Ziegler specialty investment bank. Claims already were increasing...
Aging services leaders issue urgent plea for federal plan to end ‘national nightmare’ of COVID-19
By
Lois A. Bowers
Aug 06, 2020
A federal plan is needed to end the “national nightmare” of the pandemic, the leaders of six national organizations representing aging services providers told the president, vice president and leaders...