McKnight’s Senior Living and its sister media brands, McKnight’s Long-Term Care News and McKnight’s Home Care, today debut new branding and new websites to reflect the brand family’s strength and enhance reader access to information.
Readers will notice some of the changes — such as the logo with modern M — immediately. Overall, the new design is meant to visually represent how McKnight’s users described the brand in research: informative, trustworthy and essential.
But the unveiling involves more than just a new logo and look. More importantly, site visitors will experience all the things they’ve always appreciated — news, information, analysis and perspective — and more. For instance, they’ll enjoy easier access to information about opportunities to earn continuing education credits and learn through ebooks, webinars and other offerings, which will be displayed right on the home page.
We encourage you to explore the new site and send feedback to Editor Lois A. Bowers at [email protected].
Readers of the print magazine can look forward to seeing the new look in the December issue.
