Denver-based LifeLoop has acquired resident engagement platform Linked Senior and added it to its own software platform, LifeLoop announced on Thursday.

The move adds 50,000 new residents and 600 communities to LifeLoop’s customer base across the United States and Canada.

LifeLoop expects the acquisition to give operators additional means of personalizing the resident experience, increasing family engagement, lessening the administrative burden for staff members, and delivering a “profound” return on their investment.

“I think, from my lens, it’s been a combination of the two pioneers within resident engagement who have had conversations throughout the years, and understanding that there is a mission that we’re ultimately all going after,” LifeLoop CEO Rob Fisher told the McKnight’s Business Daily on Thursday. 

“Mission alignment is crucial … realizing that we’re all driving towards the same goal,” Linked Senior founder and CEO Charles de Vilmorin added. “And ultimately, building the best of the best, the best of breed, is I think something that senior living is long due.”

With the acquisition, de Vilmorin and Linked Senior co-founder and Chief Operating Officer Jeff Moore will move into the positions of general manager and vice president, Linked Senior, respectively.

de Vilmorin said the two companies have been actively discussing and implementing the many ways that “technology can and should deliver today and tomorrow.”

Fisher said that Linked Senior will continue to operate to some degree on its own as LifeLoop begins to integrate its technology, so as not to rush the process. 

“We want to ensure that the employee base of Linked Senior is welcomed in with open arms and is brought in through the integration effort efficiently,” Fisher said. “And ultimately, we want to then take a look at how we bring the solutions together and we learn from both sides and bring the best of both worlds to the market.”

A little more than two years ago, iN2L acquired LifeLoop, and the merged entity was known as iN2L + Lifeloop before rebranding to its current name this past September.

Fisher said that adding Linked Senior to its platform will enable the company to build on existing momentum and that LifeLoop “will continue to build out a platform that will stay focused on the needs of senior living communities holistically, ensuring that we’re connecting the families with their family members that might be residents, ensuring that we’re providing engagement for the residents, and ultimately that we’re creating efficiencies for staff, so that, once again, they can do more with less.”

The company has a goal of serving a third of older adults in senior living by 2027.

de Vilmorin called resident engagement “the hottest category right now” and said he expects the trend to continue for the next three years. 

“I’m excited about Rob’s vision and his team, about how intentional and proactive we are collectively going to be on this category,” he said.